Writing for the Web
People don't read the web, they scan it. Write accordingly.
What is it?
Writing for the web is about crafting content that's scannable, clear, and action-oriented. It applies principles of readability, progressive disclosure, and user-centered language to ensure content works on screens where attention spans are short.
When to use it
Apply web writing principles to everything: marketing pages, product UI, help docs, error messages, and notifications.
How to do it
Start with the most important information (inverted pyramid structure).
Use short paragraphs, bullet points, and descriptive headings.
Write at a 6th-8th grade reading level for maximum accessibility.
Use active voice and action-oriented language.
Test readability with tools and real users.
Pro tips
Front-load key information. The first words of every heading and paragraph matter most.
Cut ruthlessly. If a sentence doesn't help the user, delete it.