Content Inventories
Map out everything you have before deciding what to keep, cut, or create.
What is it?
A content inventory is a comprehensive catalog of all existing content on a website or product. It documents URLs, titles, content types, ownership, and status, giving teams a clear picture of what exists before making strategic decisions.
When to use it
Perform a content inventory before a redesign, migration, or content strategy overhaul. It's essential when you suspect content bloat, inconsistencies, or orphaned pages.
How to do it
Crawl your site to generate a complete list of all pages and assets.
Document each item: URL, title, content type, last updated, owner.
Assess quality and relevance: is the content accurate, useful, and up to date?
Tag items for action: keep, update, merge, or delete.
Prioritize actions and create a content roadmap.
Pro tips
Use tools like Screaming Frog or Semrush to automate the initial crawl.
Involve content owners in the audit. They know what's outdated better than anyone.