Web Content Planning
Plan content that serves user needs first, business goals second.
What is it?
Web content planning is the strategic process of deciding what content to create, where to place it, and how it supports both user tasks and business objectives. It bridges information architecture with content creation.
When to use it
Plan content when launching a new site, adding features, or restructuring existing content. It should happen before wireframing, not after.
How to do it
Map user needs and business objectives for each section of your site.
Define content types, formats, and priority for each page.
Write content briefs with audience, purpose, key messages, and SEO considerations.
Create a content calendar with deadlines and ownership.
Review and iterate based on analytics and user feedback post-launch.
Pro tips
Content should answer user questions, not just broadcast company messages.
Plan for maintenance. Content without an update plan becomes stale and harmful.