Content Style Guides
Establish voice, tone, and writing rules so every word feels intentional.
What is it?
A content style guide defines how your product communicates: voice, tone, grammar rules, terminology, and formatting standards. It ensures consistency across teams, channels, and touchpoints, making your product feel like one coherent experience.
When to use it
Create a content style guide when multiple people write for your product, when scaling content production, or when brand voice feels inconsistent across touchpoints.
How to do it
Define your brand voice with 3-4 attributes (e.g., confident, approachable, precise).
Document tone variations for different contexts (errors, success, onboarding).
Set grammar and formatting rules: capitalization, punctuation, date formats.
Build a terminology glossary with preferred and avoided terms.
Create examples showing do's and don'ts for common content types.
Pro tips
Make it a living document. Update it as your product and brand evolve.
Include real examples from your product, not generic samples.