Get to know me

About

Senior Product Designer with 9+ years shaping digital products end-to-end, from research and strategy to design systems, shipped UI and front-end across B2B SaaS, e-commerce, enterprise platforms and AR/VR. I turn complex problems into intuitive, business-driven interfaces, and lead cross-functionally across product, engineering and brand.

Expertise

UX Research & Strategy

Complex B2B UX DesignUser Testing & Guerilla ResearchInformation ArchitectureStrategic Framing (PRD)Redesign SprintsUser Journeys & FlowsCompetitive & Heuristic AnalysisWorkshop Facilitation

UI & Design Systems

Adaptive Design SystemsSpatial & Immersive InterfacesResponsive & Cross-platformMicro-interactions & MotionHi-Fi Prototyping (Figma, Framer)Design Token Systems

AR/VR, Innovation & Product

AR/VR Interface DesignBiometric & HMI InterfacesSpatial Computing (Vision Pro, Quest)VR Prototyping (Unity, Blender)Metaverse Experience DesignProduct Strategy & RoadmappingAgile Collaboration (Jira, Notion)Stakeholder ManagementDesignOps & Handoff

Art Direction & Motion Design

Art Direction & Visual IdentityMotion Design (After Effects)Branding & Brand Systems3D Worlds & Environments (Unity, Blender)Video Editing & CompositingPhoto Retouching (Adobe Suite)

Tools

FigmaFramerAdobe XDPhotoshopIllustratorAfter EffectsPremiere ProLightroomBlenderUnityXcodeSwiftSwiftUINotionMiroConfluenceJiraHTML/CSSReactOllamaObsidianWordPressLovableTandemz

Experience

Founder / Senior UX Designer

Silène

May 2026 – Present

  • Founder of Silène, a startup building discreet wooden sensors that detect presence, breathing and falls without cameras or microphones
  • End-to-end UX and product design for a calm, privacy-first home monitoring experience

Senior UX Designer

Fittingbox

Sept. 2025 – May 2026

  • Senior UX Designer on OFP (Optical Fit Pro), an AR try-on suite for opticians: PMS integration, customer research, onboarding, in-store installation and practitioner flows
  • Shifted the team from tool-first to state-first and context-first, simplifying complex systems into intuitive, culturally adaptable Bento interfaces

Senior Product Designer & Founder

Chroma Sphère

Jan. 2025 – Sept. 2025

  • Senior design practice at the intersection of immersive design (VR/AR) and digital accessibility consulting for enterprise clients
  • AI-augmented prototyping to compress design and iteration cycles, paired with WCAG/RGAA audits and journey redesigns
  • Contributor to Harmonic Shift, a humanitarian project applying sensory expertise for social impact

Consultant Senior UX/UI Designer

Instinct (Lisbon)

May 2022 – Dec. 2024

  • Consultant Senior UX/UI Designer on immersive and digital projects: MEO Metaverso, RFM world, Supertoast app, and corporate identity for Instinct
  • Designed and shipped 3D worlds, interfaces and branding in Figma and Unity; developed iOS experiences and new UX measurement protocols in VR
  • Led user test cycles upstream of technical investments and won multiple innovation awards with MEO Metaverso in 2023

Editorial Contributor

SuperToast by Instinct

May 2022 – Dec. 2024

  • Editorial contributor for an innovation and new-economy project powered by Instinct: site, newsletter, podcast, Telegram channel and radio show

Product Designer

Rise Up (Lisbon)

Nov. 2019 – May 2022

  • Complete redesign of an international digital learning platform, from mobile to desktop; joined as sole designer and built the first design system (Figma + Zeroheight)
  • Shipped AI-powered skills recognition, multilingual infrastructure, gamification, community features and admin interfaces in an Agile/Scrum environment

Founder UX/UI Designer

mon Martin (Paris)

Sept. 2016 – Aug. 2019

  • Built an EdTech platform from seed stage, owning end-to-end UX from research and journeys to functional specs and guerrilla testing
  • Led brand identity, website, sub-platform development and motion design; winner Reseau Entreprendre des Yvelines

Recommendations

LinkedIn
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David Trimoulet

Head of Delivery & Architect, Fittingbox

2026
Direct ManagerComplex ARDelivery

He quickly took ownership of the augmented reality protocol design, successfully balancing technical complexity with the need for clarity and simplicity. His ability to translate advanced technical requirements into practical and efficient solutions was particularly impressive.

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Sandra Lucas Ribeiro

Managing Partner, Instinct

2024
Direct ManagerBusiness & Innovation

Extremely creative, Florian is always up to date with trends and easily puts himself in a discomfort zone to explore new tools, new platforms or new technologies. He is a very valuable resource in a team always looking to be one step ahead.

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Azamat Tyulebayev

Lead developer, Rise Up

2022
Dev/DesignPlatform RedesignBusiness Impact

He re-designed a whole platform with tons of pages and features. His designs made the platform very intuitive and easy to use, which definitely helped us get new clients.

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Antonio Penalva

Product Owner, Rise Up

2022
Dev/DesignPlatform RedesignBusiness Impact

His mockups are very professional and it's easy for me to organize for deliveries. He helped me a lot integrating myself as a part of the team with his community sense.