Recruiting Participants
The quality of your research is only as good as your participants.
What is it?
Recruiting participants involves finding and screening the right people for your research studies. The goal is to select participants who genuinely represent your target users so insights are reliable and actionable.
When to use it
Start recruiting as early as possible in your research timeline. Recruitment always takes longer than expected.
How to do it
Define your target profile: who are the users you need to talk to?
Write a screening questionnaire to filter the right participants.
Choose recruitment channels: user database, social media, intercept, or panels.
Screen responses and select participants matching your criteria.
Confirm sessions, send reminders, and prepare incentives.
Pro tips
Always over-recruit by 20%. No-shows happen.
Offer fair incentives. Respect participants' time and expertise.