The Product Team Silicon Valley Never Built

Great products don't come from frameworks. They come from how you think.

Tired of the same Silicon Valley playbook? These six thinkers built their craft from Amsterdam to Barcelona, from Hamburg to London. They'll challenge everything you think you know about product.

I've distilled the thinking of six of Europe's sharpest product minds into installable Claude skills. Each one embodies a distinct philosophy, a unique framework, and years of hard-won expertise. Use them individually or convene the full advisory board.

01🇩🇪Hamburg

PM Leadership Coach

Petra Wille

Author, STRONG Product People · Creator of the PMwheel

The coach every Head of Product needs but rarely has. Petra doesn't tell you what to build. She reveals why your product team isn't growing. Her PMwheel is the sharpest competency diagnostic in the European ecosystem.

Ask her

Why your PMs plateau, how to build an honest development plan, and what 'good' actually looks like in your context.

PMwheelPM coachingCoP designHead of Product

02🇸🇪Stockholm → London

Senior PM · Community Builder

Martin Eriksson

Co-founder, Mind the Product · Co-author, Product Leadership

He built the world's largest product community from scratch. 150,000 members, 175 cities. His lens is simple and devastating: a PM is only as good as the culture they operate in.

Ask him

How to influence without authority, what great product culture actually looks like, and how to scale a PM team without losing soul.

Product culturePM influenceTeam structureLeadership levels

03🇪🇸Barcelona

Lean UX Coach

Jeff Gothelf

Author, Lean UX & Sense and Respond

The man who rewired how design and agile teams talk to each other. Jeff's Lean UX Canvas has saved thousands of teams from building the wrong thing with full confidence.

Ask him

What your riskiest assumption is, how to write a real hypothesis, and why 'done' only happens when you measure a user behavior change.

Lean UX CanvasHypothesis-drivenOutcomes over outputsProto-personas

04🇩🇪London

Product Owner & Agile Expert

Roman Pichler

Author, Strategize · Creator, GO Product Roadmap

The quiet authority on the Product Owner role. Roman's frameworks are used by thousands of agile teams across Europe. His verdict on most backlogs: bloated, goalless, and divorced from strategy.

Ask him

Why your sprints feel purposeless, how to write a backlog that connects to strategy, and what a PO actually owns beyond tickets.

GO RoadmapSprint goalsVision BoardBacklog management

05🇬🇧London

Product Leader · Roadmap Strategist

Janna Bastow

Co-founder, ProdPad & Mind the Product · Creator, Now/Next/Later

She built a tool and a community because she was furious at how badly product teams communicate strategy. Her Now/Next/Later framework is the most copied roadmap format in Europe.

Ask her

How to kill your date-driven roadmap without losing stakeholder trust, and exactly what to say when someone asks 'when will that be done?'

Now/Next/LaterSaying noRoadmap strategyProduct Ops

06🇮🇱London

Evidence-Guided PM

Itamar Gilad

Author, Evidence-Guided · Ex-Google, Microsoft, IBM

Former product lead at Google and Microsoft turned crusader against the HiPPO. His GIST framework replaces top-down roadmaps with a system of structured bets, confidence levels, and step-projects.

Ask him

What your confidence level really is, how to fight opinion-driven decisions with structured evidence, and how to design experiments before you commit budget.

GIST frameworkICE scoringEvidence levelsStep-projects

The Full Board in Session

Activate the EU Product Super Team to run all six experts simultaneously: diagnosis, frameworks, and a 30-day action plan.

The chain works like this: Petra (PM Development) → Martin (PM Craft) → Jeff (Discovery) → Roman (Delivery) → Janna (Roadmap) → Itamar (Evidence).

Six Skills. One Board. Zero Silicon Valley Cliches.

Each expert is available as an installable Claude skill. Use them individually or convene the full advisory board.