Question Bank

What are you currently doing to make this [PROBLEM] / [TASK] easier?

How does this [PROBLEM] impact other areas of your work?

What is the most challenging aspect of [PROBLEM]?

What type of workarounds have you created to help you with this [TASK]?

Walk me through a typical day when you encounter [PROBLEM].

What are your primary business goals?

How, if at all, do you expect [PRODUCT] to help you accomplish your business goals?

What other solutions have you tried when looking to accomplish [TASK]?

If you could wave a magic wand, what would the ideal solution look like?

Who else is involved in decisions about [TASK/PRODUCT]?

How often do you encounter [PROBLEM] in a typical week?

What triggers you to start working on [TASK]?

What does success look like for you when completing [TASK]?

How do you currently measure the outcome of [TASK]?

What information do you need before starting [TASK]?

Who benefits most when [PROBLEM] is solved?

What happens when [TASK] isn't completed on time?

How much time do you spend on [TASK] each week?

What tools or resources do you rely on to accomplish [TASK]?

How has [PROBLEM] changed over the past year?

What would you do with the time saved if [PROBLEM] were solved?

Describe the last time [PROBLEM] caused a significant issue.

What steps do you take when your current solution fails?

How do you collaborate with others on [TASK]?

What part of [TASK] do you enjoy the most?

What part of [TASK] do you dread the most?

If you had unlimited budget, how would you solve [PROBLEM]?

How do you prioritize when multiple [TASKS] compete for your attention?

What skills or knowledge are needed to complete [TASK] effectively?

What constraints limit how you approach [PROBLEM] today?

What do you like about how you currently solve [PROBLEM]?

Do you have any challenges with your current solution?

If any, what challenges do you face with your current solution?

If any, what problems do you face when you do [TASK]?

What workarounds have you created for addressing any challenges you may have with your current solution?

What's the single most important thing we could do to make [PRODUCT] better?

What feature do you wish [PRODUCT] had?

What's missing from the current [PRODUCT] experience?

If you could change one thing about [PRODUCT], what would it be?

What prevents you from getting full value out of [PRODUCT]?

How could [PRODUCT] save you more time?

What integrations would make [PRODUCT] more useful?

Are there features in [PRODUCT] you never use?

What would make you use [PRODUCT] more frequently?

How does [PRODUCT] compare to alternatives you've tried?

What frustrates you most about [PRODUCT]?

Where does [PRODUCT] fall short of your expectations?

What automation would help you the most?

How could [PRODUCT] better support your team's workflow?

What would make [PRODUCT] indispensable to your work?

What aspects of the design stood out to you?

To what extent do you feel this design was made for you?

Did the [FEATURE] work as you had expected?

How likely are you to recommend [PRODUCT] to a colleague?

How well does this concept address your need for [TASK]?

Does this prototype match your mental model of how [TASK] should work?

Which version of this design do you prefer and why?

How confident are you that this solution would solve [PROBLEM]?

Would you use this feature in its current state?

What would you add, remove, or change in this design?

How does this concept compare to what you use today?

What's your initial reaction to this concept?

Does this flow feel natural to you?

How valuable would this feature be to your daily work?

What concerns do you have about this approach?

Would this solution fit into your existing workflow?

How would you explain this feature to a colleague?

What would prevent you from adopting this solution?

Rank these features from most to least important.

Which of these options best solves your problem?

How clear is the purpose of this page/screen?

What do you think happens when you click [ELEMENT]?

Does the terminology used make sense to you?

How trustworthy does this interface feel?

Is there anything on this screen that feels unnecessary?

What questions does this design leave unanswered?

How does the visual design affect your perception of the product?

Would you trust this product with your data?

Rank these design variations by preference.

Is this feature worth paying extra for?

Overall, how easy or difficult was it to perform this task?

How did you feel about the task you performed?

Was there anything confusing or unexpected during this task?

Where did you expect to find [FEATURE]?

What would you change about this experience?

Did you notice [FEATURE] on this screen?

How would you describe the navigation experience?

Were you able to complete the task without help?

At what point, if any, did you feel lost or unsure?

How long do you think it took you to complete this task?

What was the hardest step in completing this task?

Did the labels and instructions make sense?

How confident did you feel while completing this task?

Were there any steps you wanted to skip?

How does this compare to similar tasks in other products?

What information was missing when you needed it?

Did you understand what each button/icon does?

How would you rate the loading speed of [FEATURE]?

Were error messages helpful and clear?

How many attempts did it take to complete [TASK]?

Would you need training to use this feature regularly?

How forgiving is the interface when you make a mistake?

Did the interface respond as you expected after each action?

How would you teach someone else to do this task?

Was the text readable and the layout comfortable?

Did you use search, filters, or browsing to find what you needed?

Were the form fields easy to fill in?

Did any visual element distract you from the task?

How accessible did this experience feel?

Would you use keyboard shortcuts for this task if available?

What aspects of your experience stood out the most?

Will you continue to use [FEATURE]?

How would you describe [PRODUCT] to a friend?

What three words come to mind when you think of [PRODUCT]?

How satisfied are you with [PRODUCT] overall?

How does using [PRODUCT] make you feel?

What emotion best describes your experience with [PRODUCT]?

How likely are you to continue using [PRODUCT] in 6 months?

What's the best thing about [PRODUCT]?

What's the worst thing about [PRODUCT]?

How proud would you be to show [PRODUCT] to someone?

Does [PRODUCT] feel modern or outdated?

How well does [PRODUCT] reflect your personal or brand values?

Has your opinion of [PRODUCT] changed over time?

How does [PRODUCT] compare to your ideal experience?

Would you miss [PRODUCT] if it were gone tomorrow?

Do you feel [PRODUCT] respects your time?

How polished does the experience feel?

How well does [PRODUCT] fit into your routine?

What surprised you (positively or negatively) about [PRODUCT]?

Before we start, what do you do professionally?

How long have you been in your current role?

How familiar are you with [PRODUCT/DOMAIN]?

What tools do you currently use for [TASK]?

How large is your team or organization?

What is your primary responsibility regarding [TASK]?

How tech-savvy would you consider yourself?

How did you first hear about [PRODUCT]?

What industry do you work in?

How often do you use [PRODUCT/SIMILAR TOOLS]?

What device do you primarily use for [TASK]?

Do you make purchasing decisions for your team?

What is your biggest professional challenge right now?

How do you prefer to learn new tools?

What's your experience level with [DOMAIN]?

How many tools do you use daily for your work?

What's your preferred way of communicating at work?

Do you work remotely, hybrid, or in-office?

What age range do you fall into?

What is your geographic region?

At what price point is [PRODUCT] too expensive?

At what price point is [PRODUCT] a great deal?

What would you be willing to pay for [PRODUCT]?

How does the pricing compare to your current solution?

Would you prefer monthly or annual billing?

Which pricing tier best fits your needs?

What features would justify a higher price?

Have you ever downgraded or canceled a tool because of price?

How important is a free trial before purchasing?

What billing model do you prefer: per seat, per usage, or flat fee?

How does budget approval work in your organization?

At what price would you consider [PRODUCT] too cheap to be credible?

How sensitive is your team to price changes?

Would you pay more for better support?

How do you evaluate ROI for tools like [PRODUCT]?

What was your first impression when you opened [PRODUCT]?

Was there anything you found unclear during setup?

How long did it take you to feel productive with [PRODUCT]?

What almost stopped you from signing up?

Did you complete the onboarding tutorial?

What was the first thing you tried to do in [PRODUCT]?

Were you able to achieve your first goal quickly?

What information were you looking for during onboarding?

How helpful was the welcome experience?

Did you need to contact support during setup?

What would have made getting started easier?

How clear were the initial instructions?

Did you feel overwhelmed at any point during setup?

Would you have preferred a guided tour, video, or documentation?

How confident did you feel after the onboarding?

What feature did you discover that you didn't expect?

How easy was it to import your existing data?

Did the onboarding set correct expectations for the product?

How long before you invited a teammate to [PRODUCT]?

What was missing from the getting-started experience?

What keeps you coming back to [PRODUCT]?

Have you considered switching to an alternative? Why or why not?

What would make you stop using [PRODUCT]?

How has your usage of [PRODUCT] changed over time?

What new use cases have you found for [PRODUCT]?

How deeply integrated is [PRODUCT] into your workflow?

What would the cost of switching away from [PRODUCT] be?

How has [PRODUCT] impacted your productivity?

Do you use [PRODUCT] more or less than when you started?

What's changed about your needs since you started using [PRODUCT]?

Would you renew your subscription today?

What keeps you from recommending [PRODUCT] to others?

How well has [PRODUCT] kept up with your growing needs?

What recent improvement to [PRODUCT] made the biggest difference?

If [PRODUCT] disappeared tomorrow, what would you use instead?