MEO METAVERSO, A Pioneering Project Recognized for Digital Innovation
https://www.meo.pt/metaverso
In 2023, MEO achieved a major milestone in its digital transformation by winning the “Melhor Projeto Inovação e Revelação Digital” award at the PRÉMIOS ACEPI NAVEGANTES XXI. This prestigious recognition highlights projects that push the boundaries of innovation and deliver tangible value to users in the digital sector.
The “MEO NO METAVERSO” project was created with a clear objective: to position MEO at the forefront of immersive technologies and offer clients a new way to interact with the brand. Since 2022, I have been responsible for the full creation and development of MEO’s various metaverse environments. My role has included designing the 3D interfaces, overseeing the technical architecture, managing teams, and implementing innovative solutions that brought this platform to life.
MEO NO METAVERSO provides an immersive platform accessible to all users, allowing them to explore personalized digital spaces, attend virtual events, discover products and services, and connect with the community. The project stands out for its seamless navigation, high-quality graphic environments, and advanced interactive features. It successfully combines design, technology, and user experience, while maintaining the security and performance required for large-scale digital environments.
The success of this project is the result of close collaboration between MEO’s teams, technical partners, and content creators. Every stage—from research and development to the final deployment—was guided by a commitment to excellence and a drive to deliver a genuinely innovative experience. Winning the “Melhor Projeto Inovação e Revelação Digital” award validates this approach and underscores the importance of investing in the metaverse to anticipate future industry trends.
As the lead on 3D interface design and overall project development, I witnessed firsthand the impact of this initiative on brand perception and user engagement. MEO NO METAVERSO is not just a technological showcase; it is a strategic tool that opens new possibilities for customer relations, service enhancement, and experimentation with innovative business models.
This award confirms the relevance of our strategy and positions MEO as a key player in digital transformation on an international scale. It also demonstrates the team’s ability to tackle complex challenges and deliver solutions that meet market expectations. Through MEO NO METAVERSO, we have shown that creativity, technical rigor, and strategic vision can be combined to shape the future of digital experiences.
