Kraft is a multi-media project.
First of all the product; a cardboard manufacturing company wishing to stand out with new packaging. And a fun communication in order to be known.
So we identified several actions to be carried out here:
– The development of a website evenementiel
– The creation of video and gif for the networks
– The development of ephemeral goodies.
– The illustration of the account the little red riding hood, updated.
– the realization of illustrations.
The website allows us to create an interactive experience around the cardboard and the story, making the user travel through an adventure that you will also find in video below. Among our goodies, NFT, print, and flash code giving access to hidden pages of the site! And yes, the revisited story is located in Paris, so we have planted various flash codes in the streets. These give access to new parts of the site, and allow you to win gifts for your next order!